Blog Social Networking

Companies, corporations, and single owner businesses can use blog social networking as a means to lower cost in reaching new people, to create new communities and brand strength, as well as to demonstrate new understandings of the innate power that exists on the web. For example, in the article "How Obama Tapped Into Social Networks' Power", the article describes former President Obama as an entity that was much smaller than his competitors, being former senator Clinton and current senator John McCain, and leveraging the power of social networking as a means to connect with millions of potential voters and create a brand recognition with them. Former President Obama used websites and Facebook as a means to collect a massive database of potential voters, speak to them all via mass emails, and develop his own brand by giving a direct connection with the people he's speaking to. This ultimately demonstrated a new way of using social networking platforms to speak to people en mass, the same way former presidents had leveraged some new phenomena to gain popularity and voters.

There does exist a dark side to blog style social networking though. Because blog style social networking platforms are often public and require close to zero effort to access those platforms, often times information, ideas, or techniques can be stolen under the guise of "corporate creativity" to only advance one's own products. For example, in the article "Facebook Going for Some Twitter Sensibility", the article discusses how Facebook, as an entity, sees Twitter as a major competitor and often emulates or replicates Twitter features onto Facebook, so that users can use Facebook and have a Twitter like experience, and forgo using Twitter at all. From a business standpoint, is this absolutely brilliant. Why not use free ideas, shift them a little bit so you can't get sued, and then profit off of it entirely? This strategy is used in a number of social networking apps like instagram, facebook, snapchat, etc. and is evidence that information and ideas are often pilfered to fuel someone else's business ideas and strategies.

I personally think that the age of using blog style social networking is here in full force and will continuously be used to highlight issues that exists within the global society and local ones. Furthermore, I truly believe that the future of blog social networking is going to look like each other; that is to say, with ideas constantly being pilfered and implemented onto their respective sites, every apps and network will eventually look like each other, function like each other, and only be used by whatever brand loyalty exists for them.

What do you all think?

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